What We Can Deliver….

Market Research
Europa conducts market research for specific markets, market segments or products. The deliverables include reports on the market for a particular product or range of products with statistics and data analysed and with conclusions. This is a fundamental need for companies wishing to break into new markets.

Marketing
The development of marketing plans and marketing campaigns to break into new markets or to introduce new products.

Products
The introduction of new products or existing products into new markets. Europa Consultants would work to make sure products were able to meet the required standards and specifications of the local market. We would advise on product development for particular market sectors and adapting existing products to meet local conditions.

Technology
Technology development and technology transfer is a large issue in USA these days. Europa would assist by identifying and promoting the possible exploitation of new technologies between companies.

Partnership Broking
Foreign companies wishing to find partners abroad have difficulty in identifying suitable partners and then researching them in sufficient detail before making initial approaches. Europa would conduct the appropriate searches and investigations.

Sales Management and Sales Campaigns
Selling in a foreign country requires specialised knowledge and methods. Europa Consultants would advise companies on best practice and would be able to develop sales campaigns and sales planning on behalf of clients. This would include, if required, the development of dealers and distributors for products. It could also include recruitment of local sales forces and their training.

Commercial Operations and Financial/Legal Advice
It is important to conduct business in the appropriate way and to ensure that the commercial practices, legal practices and financial practices are in line with the requirements of the country. Consultants would assist in these matters and their assignments could range from setting up written procedures through to acting alongside company executives in the first stages of a programme as part of their team.

Distribution
This is an important point to remember. It is linked to sales and sales campaigns. Establishing the best distribution channels for a product or services is key to success and consultants would assist in this by making sure the local potential is understood analysed and best employed.

Country Briefings
Whilst government export departments provide briefings on foreign countries and their markets, it is sometimes of benefit to companies to have one-to-one briefings by the nationals of that particular country. Briefings can be focused on particular subjects, for example: politics, commerce, trading laws, markets, finance.

Training and Development
The training and development of managers and people in the business to be able to understand and work in the local country. This would include general knowledge, political and commercial knowledge, law and employment, local knowledge and special areas such as best practice in sales and marketing, finance, commercial operations and culture.

The cultural aspects of doing business abroad are particularly important and this can include Spanish language training and particular business language training with emphasis on the vocabulary and phrases used in US business.