Persuading and Influencing People

The course will benefit:
Everyone who needs to persuade or influence others

Purpose:
Almost everyone in a business needs to be able to influence others and to persuade them to take actions or to adopt opinions, beliefs and behaviours that they might at first not agree with.

The seller, the buyer, the shop floor manager, the accounts clerk – the list is endless – all need to be able to persuade and influence.

This course will improve participant's ability to persuade and influence so that they will in future be confident in their ability to contribute to the success of the business.

Course Participants will acquire new knowledge and skills regarding:
	The different styles of influencing and how to use them according to the situation
	Personality in influencing
	Interpreting signs from people and using these to better influence them.
	Setting goals and getting agreement to them
	How to recognise and manage change in the process of persuasion

Modules:
	The theoretical basis of this subject – and current academic thinking
	The Value, Belief and Opinion Iceberg
	Determining the outcomes before entering the arena
	When persuasion is negotiation: What fails to persuade? Is manipulation right?
	The DREC Change model applied to Persuasion
	Win – Win, and finding what others regard as a win.
	Identifying others values and beliefs.
	Influencing Styles – using a test to find out your preferences.
	Non-verbal communications in influencing. Body language and NLP
	Clear thinking as a help to persuasion
	Action planning: The lessons of the course and how they may be applied practically. How can delegates adapt, and what will they do differently? What delegates will stop, continue and start to do.

Duration:
1 Day